READERSHIP Based on IRS 2007 Round 2.

INSIDE OUTSIDE, India's leading monthly magazine on interior design and architecture focuses on well designed interiors. Be it residential or commercial, INSIDE OUTSIDE covers the exclusive and luxurious,to the low cost and space conscious. Designing on small budgets and problem solving is a special area of editorial interest,and even the lavish apartments featured are replete with ideas that can be emulated in more modest homes.

INSIDE OUTSIDE profiles the outstanding works of established as well as upcoming design professionals thus serving as an important forum where professionals and others in the design field can share their experiences with the reader.

Regular columns on art, craft, new products, furniture, textiles and accessories available, along- with reviews on books,exhibitions and seminars and a kaleidoscope of trends, provides valuable information on what's going on in the design field and marketplace.

INSIDE OUTSIDE regularly carries articles on plants and gardens from small to large terrace gardens and public parks. The diminishing acres of green spaces and the increasing awareness of the environment have promoted INSIDE OUTSIDE to share with readers not only the need but also ways to preserve and develop our natural and botanical resources and foliage.

To keep its readers abreast of the latest international design and architectural trends, INSIDE OUTSIDE features the works of overseas designers and design concepts as well as homes of Indians abroad.

The INSIDE OUTSIDE reader is conscious of new trends and the latest in design and fashion, always aspiring to improve the quality of living conditions, both at home and the workplace. INSIDE OUTSIDE readership comprises of architects, interior designers and aesthetically minded and design conscious, lay individuals.

A typical INSIDE OUTSIDE reader is an interior designer, architect or a member of related trade/industry. Majority of INSIDE OUTSIDE readers are from the affluent and upper-middle income groups, with 69% of the readers having a MHI of over Rs.5000. Under the socio-economic classification, 61% of INSIDE OUTSIDE readers belong to the highest category of A1/A2; 24% belong to the B1/B2 category. Majority of INSIDE OUTSIDE readers are in the age group 20-29 years accounting for 50% of the readership. 75% of INSIDE OUTSIDE readers are graduates and above.