READERSHIP AUTO INDIA Based on IRS 2007 Round 2

Shifting gears and moving on to the fast track!
Launched in June 1993, Auto India is India's first all colour monthly auto magazine. It pioneered the market and inspired the auto industry, making waves from the very first issue. In fact Auto India was quick to establish a leadership position
With its attractive pricing and wide distribution, it has one of the largest subscription bases. It reaches far flung parts of the country, where most other auto magazines are rarely seen.
Keeping up with the changing times, Auto India has re energized itself with a new look in January 2008. The new look Auto India is more exciting, more inviting, more appealing, more "with it". The content is insightful, relevant, comprehensive and entertaining. There is a greater emphasis on visual content.
It contains a comprehensive news section on all that is happening in the world of automobiles, both in India and beyond our shores with a section on new cars and bikes introduced anywhere in the world.
A dedicated touring section has been introduced which will throw open the passage to the delights of driving holidays. It provides accurate, useful and practical information on road routes, destinations, hotels, activities, etc.
Readers now finally have access to credible information to help with their buying decisions with a section on used cars - where they find expert advice on what to look for and how to go about buying various models of pre-owned cars.
The new look Auto India will also has a section on speedy action and all the high speed drama from the world of motor sports - action on the track, behind the scenes, and the hidden lives of heroes; all packed into an enjoyable section of competition and action.
The magazine continues to endeavour to provide its readers not only with the 'latest' and the most 'complete' reading fare but to address reader needs at all times. Not satisfied at being the first to break a story, AUTO INDIA continuously strives to keep the reader updated and well informed.
47% of Auto India readers belong to the highest Socio Economic Classification, that is, SEC A1/A2. 55% of Auto India readers are in age group of 20 - 39 years. As high as 61% of the readers are graduates and above 85% of Auto India readers are male.