Considered required reading for decision-makers and opinion leaders who need to be well
informed
about business and the economy, Business India can always be found in the offices
of the country’s
most powerful organizations. Equally, its in-depth reporting and its wide coverage
has made it a ”must read”
for middle level executives and young
entrepreneurs as well as
businessmen and professionals.
The Business India reader is an influential decision-maker. He has already cut his teeth in
the corporate world, is at the top, or on his way to the top, of his career or business. He
travels frequently on work and pleasure, is well read and educated, expects intelligent,
thought provoding business content to keep abreast of the latest developments in
business, trade, government policies and the economy. He belongs to the higher socio
economic strat with sophisticated taste and style.
- 50% of BUSINESS INDIA readership falls in the age group of 30 to 50 years
- 75% of BUSINESS INDIA readers are graduates and post-graduates
- 42% of Business India readers are businessmen, industrialists
executives, self employed professionals-people of positions of authority.
- 60% of its readers belong to the combined SEC A1 and A2 socio economic
groups -the SEC A Group
Business India - Readership.
