Publishing

Business India Publications Ltd (BIPL) entered the magazine publishing market at a time when vertical, niche products with a popular appeal, were still in their infancy. It was quick to set the pace and direction in this segment of the media and information business in India. In the process it has established an enviable position in magazine publishing, pioneering new markets and acquiring predominant market shares for the majority of its titles.

The publishing activity commenced in February 1978 with the launch of India's first and premier business magazine, Business India.

Shortly after the launch of Business India, BIPL launched new titles, which include, Inside Outside - India's premier monthly interiors magazine, Auto India - India's largest circulated monthly automotive magazine, The India Magazine - a magazine on Indian art and culture, The Food Magazine - a monthly publication for food lovers, Indian Management - the monthly management journal published in association with the All India Management Association and Namaskaar - the in flight magazine of the national carrier, Air India.

All the publications conceived and launched by the Group have been the first in their field and the Group has, in fact, led the way in pioneering new markets. While new titles with similar offerings have subsequently entered the market, each of the Group's publications have faced the challenge head-on each time and have retained their leadership in their category.

The regular introduction of new titles is consistent with BIPL's strategy of innovation followed by consolidation: to be the first Indian company to offer a specific product or service in order to capture market share and then consolidate that position by constantly energizing the brands and titles through new ideas and initiatives.

One of the most outstanding strengths of BIPL is the strong bond, which it has built over the years with its readers, its advertisers and the business community in general. This relationship and the credibility that the brands enjoy, has played a significant part in spurring the business forward. It has allowed for quick entry of new product launches, while augmenting the market share of existing brands.