KEY CHARACTERS

Business India is the country’s first contemporary, mainstream business publication to provide the most authoritative source of news, comment, and analysis on business and the economy in a style and context of relevance to a wide cross section of business readers.

It is universally acknowledged as India’s most respected, admired and reliable business magazine

It is recognized as the premium platform for the dissemination of information and knowledge relating to Indian business and industry.

While it spawned many competitors over the years, it continues to retain its coveted position as the leader in the business magazine segment.

At the top end of the market Business India continues to be the forerunner.

Key Characteristics
	A magazine that is held in the highest esteem
	Reliable and Relevant Comprehensive and Authoritative Reflects trends, forecasts events – almost always on the mark Provides in depth analysis on Indian business and the economy Is a serious business magazine for those who are serious about their business Has a wide appeal at the top-end of the market

Trustworthy to the core
	The magazine you can trust
	Places a premium on credibility and integrity Will not dumb down editorial content Will not chase circulation merely to swell numbers Believes in the quality of readers, not just numbers Advocates value for money Encourages healthy relationships with its business partners

Creates Business Partnerships
	Its high credibility and the respect that it commands, helps augment business relationships
	Decision-makers CEOs Senior management MBAs Govt. bureaucrats Professionals Leading Corporations Finance Sector B2B advertisers High End Luxury Goods Travel Segment IT segment Recruiters