INSIDE OUTSIDE is India's largest circulated interior design magazine.

INSIDE OUTSIDE is India's largest circulated interior design magazine. It is also the only design magazine with a circulation which is certified by the Audit Bureau of Circulation.

The magazine has a loyal and growing readership which is spread across the entire country.

INSIDE OUTSIDE's subscriber and newsstand sales are equally divided. 50% of the magazine is sold through subscription and 50% via the distribution channel. Almost 50% of INSIDE OUTSIDE's circulation is concentrated in the major metros. The rest is sold in the mini-metros and smaller towns. A large majority of INSIDE OUTSIDE readers are regular, every issue readers who preserve back issues of the magazine for future reference. The west zone accounts for 31% of the circulation followed by the south and north zone at 30% and 26% respectively.

WEST ZONE	NEWSSTAND	SUBSCRIPTION	TOTAL
Mumbai	3564	3744	7308
Maharashtra & Goa	2137	5058	7195
Gujarat	1372	3752	5124
Madhya Pradesh	1232	1025	2257
Total	8305	13579	21884
NORTH ZONE
Delhi/New Delhi	6270	2202	8472
Haryana, Punjab,	2223	2293	4516
Chandigarh
Rajasthan	1002	1176	2178
Uttar Pradesh	1531	838	2369
Others		519	519
Total	11026	7028	18054
SOUTH ZONE
Andhra Pradesh	2481	2715	5196
Karnataka	2780	3341	6121
Kerala	1493	1845	3338
Tamil Nadu	3150	3366	6516
Total	9904	11267	21171
EAST ZONE
Assam	582	78	660
Bihar	327	107	434
Orissa	519	123	642
West Bengal	2656	394	3050
Others		102	102
Total	4085	804	4889
Net Total	33320	32678	65998
Total Newsstand & Subscription			65998
A.H. Wheeler			2170
Overseas Subscriptions			70
Bulk Subscription/Misc. Sales			144
Complimentary & Office Copies			1618
Total Print Order			70000