BUSINESS INDIA is widely distributed throughout the country.

• Approximately 60% of its readers are concentrated in the metros of Mumbai, Delhi, Chennai, Calcutta, Bangalore and Hyderabad.
• The west zone accounts for 39% of the total readership followed by the south zone at 31%.
• The subscriber-to-newsstand ratio is around 1:3 i.e. 72% of the circulation is sold through distribution channels and 28% through subscription sales.
• 80% of the readers who access the magazine through the newsstand are regular, every-issue readers.

BUSINESS INDIA is a member of the Audit Bureau of Circulation.

WEST ZONE	NEWSSTAND	SUBSCRIPTIONS	TOTAL
Mumbai	21,476	6,080	27,556
Maharashtra & Goa	5,971	4,212	10,183
Gujarat	4,428	2,365	6,793
Madhya Pradesh	2,225	1,200	3,425
Total	34,100	13,857	47,957
NORTH ZONE	NEWSSTAND	SUBSCRIPTIONS	TOTAL
Delhi/New Delhi	12,748	3,387	16,135
Haryana, Punjab, Chandigarh	4,410	1,278	5,688
Rajasthan	1,234	835	2,069
Uttar Pradesh	1,915	1,333	3,248
Others		259	259
Total	20,307	7,092	27,399
SOUTH ZONE	NEWSSTAND	SUBSCRIPTIONS	TOTAL
Andhra Pradesh	6,644	2,130	8,774
Karnataka	7,952	4,020	11,972
Kerala	1,967	1,563	3,530
Tamil Nadu	10,344	3,5547	13,898
Total	26,907	11,267	38,174
EAST ZONE	NEWSSTAND	SUBSCRIPTIONS	TOTAL
Assam	372	94	466
Bihar	487	241	728
Orissa	628	194	822
West Bengal	6,882	985	7,867
Others		174	174
Total	8,369	1,688	10,057
Net Total	89,683	33,904	1,23,587
Total Newsstand;			89,683
Total Subscription			33,904
Overseas Subscriptions			1,413
Complimentary & Office Copies			3,500
Total			128,500