Business India. The magazine of the corporate world

When Ashok Advani conceived of the idea of a mainstream, business magazine in 1978, he had a very clear vision. That vision was to create a climate in which business and entrepreneurship would flourish and would facilitate the Indian economy to rapidly join the ranks of the more advanced world economies.

By providing a leadership of ideas to the business community and policy makers, and by enlightening the lay readers Business India has played a significant role as a catalyst to shape government policy and help unleash the intellectual capital, entrepreneurial skill, business talent and natural resources that this country had to offer.

Today this credo is as valid as it was in 1978. Over the last twenty-eight years, the magazine has in fact remained committed to its values and beliefs. In the process it has built enormous goodwill and a loyal following in corporate India. It would not be an exaggeration to say that in many ways Business India is the voice of corporate India at its best. Which is why Business India has a national presence, commands respect from the business community, government and industry leaders.

The Vision: Effecting Growth
	India’s path breaking business magazine
	Educate and inform on Indian business and the economy Act as a catalyst to generate public discussion and debate Provide a leadership of ideas for business and industry to flourish Recognize high achievers as role models for others to emulate

The Pioneer in Business Journalism
	An institution in itself
	As the country’s very first business magazine it set the foundation for a new genre of business reporting And expanded the market considerably Simultaneously transformed the way business was looked upon in India And generated a wealth of ideas on the way It remained ahead as the most respected of the pack