Business India Publications Ltd (BIPL) is a leading media, information and communications company in India with some of the strongest brand names in magazine publishing. It is committed to providing the most outstanding, the most relevant and the most valuable media brands. Over the years it has helped create awareness and generate public opinion on critical issues and choices in business, industry, the economy and society, all the while setting higher standards and leading the way with new ideas.
Ashok Advani, founded the Group in 1978. Along with a small team of young, like-minded individuals, he developed the business from a single magazine to a large media company within a short span of a few years. In fact, he took the risk and challenge of launching his first title, Business India, with a meager capital outlay, a small office space in Bombay and rented furniture and a typewriter.
By reinvesting the profits generated from this first venture, the Group quickly expanded the magazine business to include several new titles – each predominantly successful in its field. Today BIPL occupies an enviable position in magazine publishing, recognized for pioneering new markets and acquiring predominant market shares for its titles.
While the mainstay of the business activity is magazine publishing, BIPL runs several successful divisions. These divisions were conceived to add value to the core publishing activity. In the process they ensured a strong and robust base for vertical growth in each of the individual areas or activity. The divisions are thus able to capitalize on their common brand name while drawing synergies from each other.
BIPL’s activities operate from nine locations in India employing close to 300 people. Its divisions include:
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